Ah Pinterest; I love Pinterest professionally and personally, I’ve been on it for 6 years. Over the years I’ve moved from using it just for fun to almost strictly for business. The funny thing is, as I progress more into the business side the more fun I have with it.
When you are using a platform to promote your business, you want to give your viewers the absolute best first impression of your brand. A sloppy or half completed profile will do more harm for your brand than having nothing at all.
Go From BLAH to BEAUTIFUL
My old personal profile
-Face is hidden in profile
-Random boards and names
-No constancy in pin themes
-Too cutesy of names and descriptions
My new business profile.
+Bio and website
+Easy to locate boards
+Clear and searchable descriptions
Keys To A Beautiful Pinterest Profile
You can either use your name or your business name, it depends which you rather be known by. My brand name happens to be very close to my real name so I use “Simply Sydney Carlson” across the board.
I personally like using my picture, you can use a logo but people connect with a face better than just a logo. Whichever you choose make sure you are consistently using the same picture or logo. My personal Facebook, Business Facebook page, Instagram, and Pinterest all use the same profile picture. It helps people connect all my sites to me.
Provide a link for your followers to connect further with you! This could even be a link to your Facebook or Instagram if you don’t have a website or blog. I hate when I find someone I really like on Instagram or Pinterest but they don’t provide any way to further connect!
Fill out your bio so people know what you are about! My goal is to help people make more money and I want them to know that right a way!
I provide the state I live in even though I don’t do business in a brick and mortar store. This way other local business owners or event planners can contact me if they think we’d be a good fit.
It can be tempting to give your boards cute or silly names, but remember Pinterest is a search engine! You want people to be able to easily find you. A board with the name “Short Hair Styles” may not seem as fun as “Cute and short” but it’ll help people find your pins much easier which boosts your rank with Pinterest.
Board covers are grossly under utilized in my opinion. They give your boards a clean professional look as well as they just look pretty. Board cover sizes are currently 800px by 800px. Learn how to use Canva here. Which set of boards looks more thought out and gives you a sense that the owner knows what they are doing?
Make sure you write an accurate description about the pin. “Oh this is cute” may express your feelings about a picture of a puppy riding a pony but some one who wants to see a puppy rind a pony is going to search something like “Cute animal pictures” or “puppy and pony” not ” Cutest thing ever!!!”
This is one I struggle with from time to time. Sometimes I see something and just re-pin it, I try to make sure that the link goes to what the picture/description says. By checking links, making sure you aren’t repining spam, or misdirecting traffic you increase your rating with Pinterest as a quality user.
These tips will help your rank with Pinterest which means that people will find your pins easier and most often. You will also give off a more professional and knowledgeable aura when you take the time to make your profile as beautiful and user friendly as possible. If you aren’t sure how to get started with Pinterest check out this post!
Pinterest is a wonderful way to boost your business and can help you bring in a steady income when used properly. What do you want to know about using Pinterest? Let me know and I’ll try to include it in my next post!