The Start Of my Pinterest Habit
I still remember the day I was introduced to Pinterest. It was 2011, long before I was running my own business (I did in high school but stopped when I started college in 2009), my very good friend showed me in the computer lab we would hang out in college, I thought it was the strangest thing and really didn’t get what it was for. A few hours later I was hooked! Once I started sewing for profit again I didn’t do anything more than just pin my links and pin other things that I personally enjoyed. I was using it for business but I didn’t realize how powerful Pinterest could really be.
What Is Pinterest?
Most people think Pinterest is a social media platform but its actually a very powerful search engine! This is a search engine that you have the ability to customize and use to drive massive traffic to your site! Pinterest is organized by main categories that you can either browse or you can search with keywords for pins. Think of your profile as a library that your curate to better the lives of your audience.
How To Use Pinterest For Business
Personal vs Business
When you set up your account, you can either select a personal or business account. I highly recommend that you go with a business account. Its free and gives you a ton of insight for your profile. If you already have an account thats personal, you can switch it to a business account without losing anything or paying. So what are the perks of having a business profile?
- Analytics: With a business account you can see how many times your Pin was saved and how many/much interaction its received
- Rich Pins: Rich pins show the price from certain platforms automatically, including Etsy and Shopify.
- Promoted Pins: You can pay to have your pins promoted, that way more people see them. I’ve yet to promote a pin this way but I’ve heard it can be worth it IF you know what your doing.
Its All Math
So how do you get the most eyes on your pins? Well, back in the day Pinterest use to show the most recent pins, so the more often you pinned the more likely you would be seen. Now Pinterest uses algorithms to help searchers find the best and most accurate pins.
A few of the things that Pinterest takes into account is how often you Pin, your pin quality, and domain quality. I won’t go into a ton of details about this right now but that will be a future post. So what is the easiest time effective way to increase your chances of being seen? Frequently pin high quality popular pins and have a killer profile. How do you do this without spending hours a day on Pinterest?
The best way to get seen is to schedule your pins. I am absolutely in love with Tailwind!
Tailwind allows you schedule your pins in specific time slots that are optimized based on your page. I can usually get a months worth of pins done a few hours. In the beginning I would spend about an hour once a week to schedule for one week, Now I can do a month (400 pins) in about 2 and half hours. The awesome thing about scheduling them is I can just get all my work pinning done and over with! That way I can pin and browse for myself as I please. Use this link to get a free trail, its worth every penny I pay each month!
What Is Tailwind
Tailwind is a scheduling system that allows you to really dig into your analytics to see when and even what kind of things you should be pinning to increase your quality in the eyes of the Pinterest gods. You can schedule with their app, desk top, or browser extension. The phone is how I started, but once I realized how much easier and faster it is from my laptop I use that! This is what the desktop view looks like. You can see My Schedule on the right, the pictures are pins I’ll be posting Wednesday and Thursday. The white squares below that are the open time slots that everything else I schedule will fill in.
You can also look at all your time slots to see when you receive the most interaction with your pins. The green is when I get the most interaction and the white is suggested additional time slots. Since I pay month to month I get 400 pins I can schedule, if I paid for the year up front I would get unlimited pins.
How Does This Make Money?
Monetizing With A Blog or Website
If you have a blog or website, you probably know that it can be hard to get eyes on your posts or products. By using the methods above, you can drive MASSIVE traffic to your site! If you are struggling with making or finding images to pin, check out my post about using Canva.
Want to start your own blog? I use and love SiteGround! You can get started for less than $4 a month!
Monetizing Pinterest without a website
So what does this do for you if you aren’t trying to drive traffic to your website or blog? Well, you can monetize WITHOUT a blog or even your own website!
Most affiliate programs give you a specific link that is tie to you, that way when a sale is made you receive the credit. If you are able to pin something from your link you’ll receive credit anytime someone purchases from your pin! Make sure you check the policy for whoever you are affiliated with as some do not like this type of sharing.
Amazon has an amazing affiliate program! Sign up and you can get referral links for just about every product sold on Amazon. Even if they don’t purchase the item you link to, you’ll receive credit for anything they purchase.
Share A Sale allows you to find various affiliate companies for free. Some affiliates do require a website while others do not. Apply to different companies that you feel would be a good fit but do not apply for just everything! Only apply to companies that you feel like fit your brand or lifestyle.
Maven is something I’ve recently discovered. Its similar to Pinterest, you have boards and make a collection from a huge lists of participating companies. Once you have a collection you’ll receive a commission for any purchases from that site, even if its not the exact time you saved! Now, the way this all ties together, you can pin your Maven collection to Pinterest! Giving you a chance to make commissions through Pinterest and Mavens site.
Another cool thing about Maven is they encourage you to purchase from your own boards. So if there is something you know you want to buy, see if Maven is affiliated with that company and buy it from your own board to get a commission.
This is the first of of a series of Pinterest For Business posts I want to write. What other things do you want to know about using Pinterest?